ACT-U8 increases clicks and impressions

Goal

ACT-U8 owns a new company that provides motion control products for robotics.
The client needed an actionable SEO and content strategy to establish their brand as a
knowledgeable, trustworthy, and reliable resource and to promote their products online.

Challenge

This client exists in a niche industry which makes marketing their products particularly challenging. The website had just recently launched when the client first began working with SMA and site authority had yet to be established.

They experienced little to no visibility and lacked the SEO and content marketing expertise to make their goals a reality.

Solution

We researched the client’s competitors and targeted keywords. Identifying high-volume keyword opportunities in a niche industry proved difficult, so we focused on a few broader topics for pillar page-style content.

We provided the client’s writer with a content brief that outlined important headings, questions, and related topics to include within the pillar page.

We helped ensure the published page was optimized for search engines and implemented structured data.

Results

Soon after publishing the pillar page, the site began seeing a massive increase in visibility. After approximately 10 months, the site saw a 900% increase in clicks and a 7400% increase in impressions. Since its publication, the pillar page has earned over 50,000 impressions.

With this growth, we helped the client achieve their goal of increasing their visibility in the SERPs and established their site as a knowledgeable, trustworthy, and reliable resource.