Marketing glossary
A selection of helpful search marketing terms and definitions for business owners, founders, CMO’s and more.
a
- Account-based marketing
- AI citation
- AI Mode
- AI Overview
- Answer engine optimization (AEO)
b
- B2B content marketing
- B2B demand generation
- B2B SEO
- Backlinks
- Behavioral targeting
- Business listing
- Buyer persona
c
- Content decay
- Content marketing
- Conversion rate optimization (CRO)
- Customer experience
- Customer journey map
d
- Digital advertising
- Digital marketing
- Digital PR
- Direct traffic
- Display ads
- Domain Authority
e
- E-commerce marketing
- E-E-A-T
- Email marketing
- Enterprise SEO
- Entity
f
- Featured snippet
g
- Generative engine optimization (GEO)
- Geo modifiers
- Google penalty
i
- Inbound marketing
- Internal linking
k
- Key performance indicator (KPI)
- Keyword cannibalization
- Keyword research
- Knowledge graph
l
- Landing page
- Lead generation
- LLM
- LLM visibility
- Local SEO
m
- Multi-channel attribution
- Multichannel marketing
n
- Natural language processing (NLP)
o
- On-page SEO
- Organic search engine optimization
p
- PageRank
- Personalization
- Pillar page
- PPC marketing
r
- Referral traffic
- Retrieval-augmented generation (RAG)
s
- SaaS marketing
- Schema markup
- Search engine
- Search engine marketing (SEM)
- Search experience optimization (SXO)
- Search generative experience (SGE)
- Search intent
- Semantic SEO
- SEO
- SEO agency
- SEO content
- SERP features
- Structured data
t
- Target audience
- Technical SEO
- Topical authority
- Topic cluster
u
- UX
v
- Vector analysis
- Vector embeddings
- Video marketing
- Visual hierarchy
w
- White hat SEO
x
- XML sitemaps
z
- Zero-click content