Water In Transit gets their phone ringing with high-quality leads thanks to Google Local Services Ads

Goal

Generate high-quality inbound leads for Water In Transit—specifically through phone calls from motivated local customers.

Challenge

When Water In Transit came to us, their phone had gone silent. Their once-reliable lead source had dried up, threatening the business’s momentum. Our mission was clear: reignite inbound calls with quality leads that convert.

Solution

We identified Google Local Services Ads (LSAs) as the ideal channel. The prominent placement and “Google Verified” badge instantly boost trust and visibility—two essentials for a service-based business like Water In Transit. Here’s how we brought it to life:

Optimized Google Business listing – We helped optimize our client’s Google Business Profile by enhancing their business information, selecting relevant categories, adding high-quality images, and implementing keyword-rich descriptions.

Verification process – We guided the client through Google’s required steps—including license, insurance, and background checks—to earn the trusted “Google Verified” status.

Lead quality monitoring – While LSAs have removed the option to manually dispute bad leads, our agency tools and Google support channels allow us to flag low-quality leads and, in some cases, recover account credits—saving the client money long-term.

Ongoing optimization – LSA is not a “set it and forget it” platform. We continually refine and maintain Water In Transit’s listing to align with Google’s updates and keep performance strong.

Results

With a small weekly budget of only $250, we were able to bring our clients’ phones back to life. Potential customers began to call, requesting quotes for new pool builds and designs.

Started last week of March 2024:

1. March 2024– 1 Call / 307 LSA Impressions (last week of the month only)
2. April 2024– 8 Calls / 808 LSA Impressions
3. May 2025 – 15 Calls / 2,136 LSA Impressions