Prove your marketing’s worth
Leads-first reporting that connects your organic and AI search investment directly to pipeline.
Work with usBusiness intelligence aligned with your goals
Every dollar you invest in SEO and GEO should tie back to metrics your board recognizes: leads, pipeline, revenue. We track our results against your goals and use data to inform the next actions in our organic growth strategy.
Our approach to business intelligence
- We speak the language your execs trust — conversions and pipeline, not clicks and impressions
- We account for the AI attribution gap, so the influence AI answers create before a click ever happens doesn’t go missing from your numbers
- We separate real signal from noise, so a seasonal dip or algorithm update doesn’t get mistaken for a strategy failure
- We build reporting your board can act on, and every report ends with what we’re doing next
- We show you which channels produce leads, so your budget decisions are based on attribution, not guesswork
Reporting your board will trust
Leads versus goal, in plain English — the number every stakeholder can act on.
Tracking that tells the truth
We audit and fix broken analytics, so every decision is based on data you can rely on.
One watchlist, every channel
See organic, AI citations, and paid performance together, so budget conversations start from evidence.
Clarity on what’s working
Know which channel, page, and campaign produced each lead.
Turning data into decisions
Rankings and clicks from organic search results still matter, but they’ve never told the whole story. AI answers are widening that gap further, shaping buyer decisions before they ever land on your site.
This is the gap our tracking and attribution are built to close, and what feeds our Decision Engine every month, surfacing the opportunities most worth acting on and the areas where SEO and GEO effort will do the most good.
That’s why our business intelligence work operates inside OrganicIQ™, one system that connects tracking across SEO, AI citations, content marketing, and paid search. You get the clearest view available of what’s producing results, so you see your organic growth over time.
Business intelligence isn’t a standalone service — it’s one part of our proprietary OrganicIQ system.
OrganicIQ ensures you’re visible wherever buyers search.
Learn howStruggling with these marketing analytics and reporting challenges?
If any of these sound familiar, you’re not alone:
- Google Analytics, your ad platforms, and your CRM all show different numbers, and you’re never quite sure which one to trust
- By the time your SEO report arrives, the window to act on what it shows has already passed
- Rankings look fine, but traffic keeps slipping — a sign more searches are getting answered by AI before buyers click through
- Your analytics have quietly broken at some point, and no one caught it until the numbers stopped making sense
- You don’t have a clear benchmark for what “good” actually looks like for a business your size, in your industry
Marketing analytics shouldn’t be a mystery you have to take on faith. We build tracking and reporting that shows you exactly what’s working, so every decision is backed by data you can trust.
Work with usDriving measurable growth across search channels
DragonPlate
Learn how DragonPlate partnered with SMA to boost site traffic by 50%. A content strategy focused on user queries and technical SEO expanded visibility on AI-powered search platforms.
Cato Networks
See how SMA connected SEO, YouTube, and Bing Ads into one tracked strategy, driving a 279% increase in organic traffic and a $120K closed deal.
Why choose SMA as your organic growth agency
SMA has been helping businesses win in search since 2015. Our founder, Ryan Shelley, has spent over a decade specializing in SEO and content marketing, and began applying AI and language models to search strategy back in 2021 — developing proprietary tools to optimize, measure, and track AI search performance along the way. That depth of experience in SEO and GEO means we understand not just how search works today, but how it’s evolved and where it’s heading next.
Work with usWhat our clients say about us
“Their top-tier SEO expertise has accelerated our growth beyond expectation, and given us a firm foundation for strategic growth in parallel to the immediate results we are achieving.”
Gideon Thomas
CMO of DealHub.io
“They use data to develop evidence-based marketing strategies tailored to my business. They are very thoughtful about what approach to use to reach the right customers for my business.”
Don Crawley
CEO of Compassionate Geek
“SMA Marketing has been a thoughtful and strategic partner for Denver Seminary over the past few years. Their team provided clear, data-informed SEO guidance, strong communication, and a collaborative approach that helped strengthen digital foundation and organic search performance.”
Michael Roberts
Director of Marketing at Denver Seminary
“Working with SMA Marketing has been a fantastic experience! Their team is professional, knowledgeable, and truly cares about delivering results. They took the time to understand my needs and exceeded my expectations. I highly recommend them to anyone looking for SEO and PPC services.”
Jim Vick
VP of Marketing at Kenny Leigh & Associates
“They are professional, creative, and customer-focused. We are very pleased with their services and results.”
Jim Allred
VP of Allred & Associates, Inc.
“Wow, an outstanding marketing agency! Truly professional amidst a sea of “I know everything” agencies.”
Asaf Bernstein
SEO Specialist at DealHub.io
Frequently asked questions
If you have additional questions, please contact us and we will respond shortly.
Contact usBecause a lot of the influence that used to happen after a click now happens before one. When a buyer asks ChatGPT or Perplexity for a recommendation and reads a synthesized answer, that interaction shapes their decision, but rarely shows up in your analytics as a visit, a session, or a conversion event. Traditional attribution was built for a world where clicks were the starting point; increasingly, they’re the last step in a decision that started somewhere your dashboard can’t see.
That’s exactly what our business intelligence work is built to close. We track AI-referred traffic where it does show up, watch citation activity across platforms as a leading indicator of influence that isn’t fully click-trackable yet, and report both alongside your traditional numbers. You’re working from the most complete picture available, not just the part that’s easy to measure.
Every OrganicIQ report opens with the number that matters most: your leads versus your goal, in an easy-to-understand format. From there, it shows exactly which channels produced those leads (organic, AI search, and paid, if you’re running it), tracked back to real business events like calls, form fills, and booked meetings, not just clicks or sessions.
You’ll also see your AI citation share and the cited domains of tracked prompts, so you know where your AI presence is coming from. Beyond organic traffic and referral traffic from AI tools, you’ll see performance tracked over time, along with your growth actions for the month (the specific, prioritized moves we made based on where the data showed the biggest opportunity) and the results of the growth actions executed in the previous months.
Lagging indicators tell you what already happened (leads, closed deals, revenue). They’re the numbers that matter most, but by the time you see them, the window to influence that specific result has already closed. Leading indicators tell you what’s likely to happen next (citation growth, ranking movement, or engagement trends) so you can act before a dip or a win shows up in the lagging numbers.
We track both, because relying on lagging indicators alone means always looking in the rearview mirror. Watching leading indicators lets us catch a problem, or an opportunity, early enough to actually do something about it, which is exactly what feeds into the Growth Actions in your monthly report.