Prove your marketing ROI
Marketing analytics services
SMA Marketing provides data-driven marketing insights that connect performance across channels to lead generation, pipeline growth, and smarter strategic decisions.
Work with usBusiness intelligence aligned with your goals
Every dollar you invest in SEO and GEO should tie back to metrics your board recognizes: leads, pipeline, revenue. We track our results against your goals and use data to inform the next actions in our organic growth strategy.
Marketing analytics services: what’s included
- We speak the language your execs trust — conversions and pipeline, not clicks and impressions
- We account for the AI attribution gap, so the influence AI answers create before a click ever happens doesn’t go missing from your numbers
- We separate real signal from noise, so a seasonal dip or algorithm update doesn’t get mistaken for a strategy failure
- We build reporting your board can act on, and every report ends with what we’re doing next
- We show you which channels produce leads, so your budget decisions are based on attribution, not guesswork
Reporting your board will trust
Conversion tracking on real events. Leads-first reporting for better executive decision-making.
Tracking that tells the truth
We audit and fix broken analytics, so every decision is based on data you can rely on.
One watchlist, every channel
See organic, AI citations, and paid performance together, so budget conversations start from evidence.
Clarity on what’s working
Know which channel, page, and campaign produced each lead.
Turning data into decisions
Rankings and clicks from organic search results still matter, but they’ve never told the whole story. AI answers are widening that gap further, shaping buyer decisions before they ever land on your site.
This is the gap our tracking and attribution are built to close, and what feeds our Decision Engine every month, surfacing the opportunities most worth acting on and the areas where SEO and GEO effort will do the most good.
That’s why our business intelligence work operates inside OrganicIQ™, one system that connects tracking across SEO, AI citations, content marketing, and paid search. You get the clearest view available of what’s producing results, so you see your organic growth over time.
Business intelligence isn’t a standalone service — it’s one part of our proprietary OrganicIQ system.
OrganicIQ ensures you’re visible wherever buyers search.
Learn howStruggling with these marketing analytics and reporting challenges?
If any of these sound familiar, you’re not alone:
- Google Analytics, your ad platforms, and your CRM all show different numbers, and you’re never quite sure which one to trust
- By the time your SEO report arrives, the window to act on what it shows has already passed
- Rankings look fine, but traffic keeps slipping — a sign more searches are getting answered by AI before buyers click through
- Your analytics have quietly broken at some point, and no one caught it until the numbers stopped making sense
- You don’t have a clear benchmark for what “good” actually looks like for a business your size, in your industry
Marketing analytics shouldn’t be a mystery you have to take on faith. We build tracking and reporting that shows you exactly what’s working, so every decision is backed by data you can trust.
Work with usMarketing analytics for improved decision-making
DragonPlate
Learn how DragonPlate partnered with SMA to boost site traffic by 50%. A content strategy focused on user queries and technical SEO expanded visibility on AI-powered search platforms.
Cato Networks
See how SMA connected SEO, YouTube, and Bing Ads into one tracked strategy, driving a 279% increase in organic traffic and a $120K closed deal.
Why choose SMA as your organic growth agency
SMA has been helping businesses win in search since 2015. Our founder, Ryan Shelley, has spent over a decade specializing in SEO and content marketing, and began applying AI and language models to search strategy in 2021 — developing proprietary tools to optimize, measure, and track AI search performance along the way. That depth of experience in SEO and GEO means we understand not just how search works today, but how it’s evolved and where it’s heading next.
Work with usWhat our clients say about us
“Their top-tier SEO expertise has accelerated our growth beyond expectation, and given us a firm foundation for strategic growth in parallel to the immediate results we are achieving.”
Gideon Thomas
CMO of DealHub.io
“SMA Marketing has been our expert partner for years!”
Randy Millwood
CEO of PopFoam
“I understand the way to reach young people is with good social media and marketing. I believe we have this covered with SMA Marketing.”
Lori Bradshaw
Founder of Ultimate Smile Design
“I can’t say enough great things about SMA – Their expertise and team are top-notch, and since they took over our account, we’ve seen a direct increase in leads and revenue. They are creative, smart, and always do what is in the best interest of their customers.”
Jarin Eisenberg
Former CEO of Groundswell Startups
“Really positive experience with Ryan, Beth, and the rest of the team at SMA. Will continue to use their services in the future.”
Zach Ullian
Broker Associate at The Ullian Realty Corporation
“I highly recommend SMA Marketing to anyone looking for SEO or digital marketing services. 10/10.”
Rob Bridges
UI/UX Designer of Toptal
“They are professional, creative, and customer-focused. We are very pleased with their services and results.”
Jim Allred
VP of Allred & Associates, Inc.
“Wow, an outstanding marketing agency! Truly professional amidst a sea of “I know everything” agencies.”
Asaf Bernstein
SEO Specialist at DealHub.io
Frequently asked questions
If you have additional questions, please contact us and we will respond shortly.
Contact usBecause a lot of the influence that used to happen after a click now happens before one. When a buyer asks ChatGPT or Perplexity for a recommendation and reads a synthesized answer, that interaction shapes their decision, but rarely shows up in your analytics as a visit, a session, or a conversion event. Traditional attribution was built for a world where clicks were the starting point; increasingly, they’re the last step in a decision that started somewhere your dashboard can’t see.
That’s exactly what our business intelligence work is built to close. We track AI-referred traffic where it does show up, watch citation activity across platforms as a leading indicator of influence that isn’t fully click-trackable yet, and report both alongside your traditional numbers. You’re working from the most complete picture available, not just the part that’s easy to measure.
We include analytics set-up and repair, conversion tracking on real events, channel attribution, AI-referred traffic measurement, year-over-year comparisons and leads-first reporting.
Yes. We audit and repair existing setups and never destroy your analytics history.
Every OrganicIQ report opens with the number that matters most: your leads versus your goal, in an easy-to-understand format. From there, it shows exactly which channels produced those leads (organic, AI search, and paid, if you’re running it), tracked back to real business events like calls, form fills, and booked meetings, not just clicks or sessions.
You’ll also see your AI citation share and the cited domains of tracked prompts, so you know where your AI presence is coming from. Beyond organic traffic and referral traffic from AI tools, you’ll see performance tracked over time, along with your growth actions for the month (the specific, prioritized moves we made based on where the data showed the biggest opportunity) and the results of the growth actions executed in the previous months.
We track traffic from AI answer engines with custom segments and referral rules for AI sources, plus citation tracking for influence that doesn’t produce a click.
Lagging indicators tell you what already happened (leads, closed deals, revenue). They’re the numbers that matter most, but by the time you see them, the window to influence that specific result has already closed. Leading indicators tell you what’s likely to happen next (citation growth, ranking movement, or engagement trends) so you can act before a dip or a win shows up in the lagging numbers.
We track both, because relying on lagging indicators alone means always looking in the rearview mirror. Watching leading indicators lets us catch a problem or an opportunity early enough to actually do something about it, which is exactly what feeds into the Growth Actions in your monthly report.
No. Business intelligence is one part of our OrganicIQ system. We use marketing analytics and business intelligence to determine our strategies and growth actions.
SMA includes business intelligence in every OrganicIQ plan: Launch $1,000, Lift $2,000, and Lead $3,000 per month.