Tomahawk Robotics increases traffic resulting in more leads

Goal

Increase website traffic, enhance brand visibility, and generate leads.

Challenge

As a small startup trying to penetrate the difficult government sector with limited resources, Tomahawk Robotics faced several challenges. The website lacked purpose and focus; product content was misaligned and ineffective in driving conversions. Additionally, the content strategy was overly focused on PR rather than top-of-the-funnel content needed to attract and convert leads.

Solution

Our primary KPI was to drive traffic that would convert into leads. To achieve this, we re-aligned the website and content strategy to serve the end customers better:

Website and branding overhaul – We began by redesigning the website and refining the brand strategy. The new design provided clarity and purpose, aligning the site with the needs and expectations of the target audience.

Lead generation content creation – We developed content specifically designed to generate leads. This included creating new landing pages optimized for conversions and developing high-quality marketing videos to effectively showcase Tomahawk Robotics’ products.

Content marketing strategy – A comprehensive content marketing strategy was built and executed, focusing on producing valuable top-of-the-funnel content that would attract potential customers. This strategy included amplifying the content through SEO to maximize its reach.

Tradeshow lead generation strategy – To complement the digital efforts, we implemented a tradeshow lead generation strategy to capture and nurture leads in a more traditional setting.

Results

We improved our client’s digital presence and brand awareness by leveraging multiple marketing channels. Within a few months of ensuring a solid SEO foundation and sharpening the website content, we saw an increase in keywords from zero to sixty-three. Additionally, we generated an average of 50 leads per month and boosted organic traffic from zero to an average of a thousand per month.