SEO grounded in data. Guided by humans.
We use data to find where your buyers are searching and what they need. Our team of SEO experts builds the technical audits, content, and optimization that turn those signals into rankings real people trust and act on.
Work with usSearch engine optimization for B2B
SEO isn’t a box to check once and forget; it’s the asset that keeps qualified buyers finding you long after a campaign ends. We build and execute technical, on-page, and content-rich SEO strategy around what your buyers actually search for, so rankings generate pipeline, not just visits.
Our approach to SEO
- Lead-focused SEO measured by pipeline, never traffic for its own sake
- Technical and content integrated under one strategy, not fragmented workflows
- Your growth strategy set by your business goals and industry, never one-size-fits-all
- SEO and GEO (generative engine optimization) aligned to grow brand visibility and authority
- Authority earned through rich content that speaks to your buyers’ needs and your industry expertise
Technical SEO foundations
Site audits, speed, and structure fixes that let search engines fully crawl and rank you.
Content & on-page strategy
Keyword research and on-page optimization built around the terms your real buyers search.
Conversion-focused optimization
Landing pages, internal linking, and analytics that turn rankings into tracked, qualified leads.
Reporting that makes sense
Visibility monitoring and dashboards that show what’s working and what’s not. Data guides our decisions.
Get found on Google and in AI search
Search engine visibility is only half the story now. Buyers are just as likely to ask ChatGPT or Perplexity for recommendations as they are to type into a search bar.
The technical structure, content depth, and authority signals that earn a strong Google ranking are the same signals that get you cited in an AI answer.
That’s why our SEO work operates inside OrganicIQ™, one system that ensures SEO and GEO work together. You get the compounding authority of traditional SEO, plus the citation footprint that keeps you visible as search evolves.
SEO isn’t a standalone service — it’s one part of our proprietary OrganicIQ system.
OrganicIQ ensures you’re visible wherever buyers search.
Learn howStruggling with these challenges?
If any of this sounds familiar, you’re not alone:
- Organic traffic has flattened or dropped, and you can’t tell if it’s seasonal, algorithmic, or the AI-search shift itself
- Competitors are showing up in ChatGPT and Google’s AI Overviews — and you’re not
- You’ve invested in SEO before, but it never translated into a number your CEO could celebrate
- Your current agency is still selling SEO like it’s 2019, with no answer for AI visibility
- You genuinely don’t know which pages are producing leads versus just rankings
Driving measurable growth across search channels
DealHub
See how SMA provided DealHub with authoritative content that expanded their keyword coverage and visibility in answer engines, increasing page one rankings and organic traffic by more than 3,000%.
DragonPlate
Learn how DragonPlate partnered with SMA to boost site traffic by 50%. A content strategy focused on user queries and technical SEO expanded visibility on AI-powered search platforms.
Why choose SMA as your SEO agency
SMA has been helping businesses win in search since 2015. Our founder, Ryan Shelley, has spent over a decade specializing in SEO and Content Marketing, and began applying AI and language models to search strategy back in 2021 — developing proprietary tools to optimize, measure, and track AI search performance along the way.
That depth of experience in SEO and GEO means we understand not just how search works today, but how it’s evolved and where it’s heading next.
Work with usWhat our clients say about us
“Their top-tier SEO expertise has accelerated our growth beyond expectation, and given us a firm foundation for strategic growth in parallel to the immediate results we are achieving.”
Gideon Thomas
CMO of DealHub.io
“They use data to develop evidence-based marketing strategies tailored to my business. They are very thoughtful about what approach to use to reach the right customers for my business.”
Don Crawley
CEO of Compassionate Geek
“SMA Marketing has been a thoughtful and strategic partner for Denver Seminary over the past few years. Their team provided clear, data-informed SEO guidance, strong communication, and a collaborative approach that helped strengthen digital foundation and organic search performance.”
Michael Roberts
Director of Marketing at Denver Seminary
“Working with SMA Marketing has been a fantastic experience! Their team is professional, knowledgeable, and truly cares about delivering results. They took the time to understand my needs and exceeded my expectations. I highly recommend them to anyone looking for SEO and PPC services.”
Jim Vick
VP of Marketing at Kenny Leigh & Associates
“They are professional, creative, and customer-focused. We are very pleased with their services and results.”
Jim Allred
VP of Allred & Associates, Inc.
“Wow, an outstanding marketing agency! Truly professional amidst a sea of “I know everything” agencies.”
Asaf Bernstein
SEO Specialist at DealHub.io
Frequently asked questions
If you have additional questions, please contact us and we will respond shortly.
Contact usYes — more relevant, not less. What’s changed is what “SEO” has to include. Buyers still Google you, but they’re also asking ChatGPT and Perplexity to just tell them who to trust, which means the technical structure, content depth, and authority that earn a strong Google ranking are the same signals that get you cited in an AI answer.
Treat SEO and AI visibility as separate problems, and you’ll optimize for one at the expense of the other. Treat them as one system — which is exactly what OrganicIQ does — and every improvement compounds across both.
Great question—this is something every growth leader should understand right now.
Traditional SEO focuses on ranking your website pages in traditional search results (like Google and Bing) based on keywords and technical factors.
AI search optimization (also called generative engine optimization or GEO) ensures your content is discovered, understood, and cited by AI platforms like ChatGPT, Google AI Overviews, Perplexity, and Copilot when users ask questions.
Why both matter: Your buyers are using both. Some still start with Google searches. Others go straight to ChatGPT or AI-assisted search tools. You need visibility in both places.
How we handle it: Our AI SEO optimization strategies work together as part of OrganicIQ. We develop and structure content so it performs well in traditional search rankings AND gets cited by AI platforms. You get one cohesive strategy, not two separate efforts.
We walk you through exactly how this works during our strategy session, and you’ll always understand which efforts drive which results.
Getting started with SMA Marketing is easy. Simply contact us to schedule a free strategy session. We’ll discuss your needs and explore search marketing opportunities to meet your business goals. Then, we’ll share a proposal that illustrates how our OrganicIQ system can expand your reach in organic and AI search.
Our services are available on a recurring plan to ensure continuous support and growth. We’ll work closely with you to ensure our SEO and GEO strategy aligns with your business objectives and drives results.
At SMA Marketing, our clients typically see initial SEO results within the first 30 to 60 days. However, SEO is a long-term strategy, and results will vary.
We believe in honesty and transparency. This means we won’t take you on as a client if we don’t believe we can deliver results.