SEO grounded in data. Guided by humans.
SEO agency for Google and AI search
We use data to find where your buyers are searching and what they need. Our team of SEO experts builds the technical audits, content, and optimization that turn those signals into rankings real people trust and act on.
Work with usSearch engine optimization for B2B
SEO isn’t a box to check once and forget; it’s the asset that keeps qualified buyers finding you long after a campaign ends. We build and execute technical, on-page, and content-rich SEO strategy around what your buyers actually search for, so rankings generate pipeline, not just visits.
SEO services: what’s included
- Lead-focused SEO measured by pipeline, never traffic for its own sake
- Technical and content integrated under one strategy, not fragmented workflows
- Your growth strategy set by your business goals and industry, never one-size-fits-all
- SEO and GEO (generative engine optimization) aligned to grow brand visibility and authority
- Authority earned through rich content that speaks to your buyers’ needs and your industry expertise
Technical SEO foundations
Site audits, plus speed, index, schema, and structure fixes so search engines and AI crawlers can read every page that matters.
Content & on-page strategy
Keyword and prompt research, plus on-page optimization, including titles, headings, internal links, and content depth aligned to intent. Refreshes for decaying pages.
Conversion-focused optimization
Controlled technical and content changes on priority pages, plus internal linking, earned citations, and growth actions that turn rankings and AI visibility into tracked, qualified leads.
Reporting that makes sense
Rankings, prompt tracking, and AI citation monitoring on dashboards that show what’s working and what’s not. Data guides our decisions.
Get found on Google and in AI search
Search engine visibility is only half the story now. Buyers are just as likely to ask ChatGPT or Perplexity for recommendations as they are to type into a search bar.
The technical structure, content depth, and authority signals that earn a strong Google ranking are the same signals that get you cited in an AI answer.
That’s why our SEO work operates inside OrganicIQ™, one system that ensures SEO and GEO work together. You get the compounding authority of traditional SEO, plus the citation footprint that keeps you visible as search evolves.
SEO isn’t a standalone service — it’s one part of our proprietary OrganicIQ system.
OrganicIQ ensures you’re visible wherever buyers search.
Learn howStruggling with these SEO challenges?
If any of this sounds familiar, you’re not alone:
- Organic traffic has flattened or dropped, and you can’t tell if it’s seasonal, algorithmic, or the AI-search shift itself
- Competitors are showing up in ChatGPT and Google’s AI Overviews — and you’re not
- You’ve invested in SEO before, but it never translated into a number your CEO could celebrate
- Your current agency is still selling SEO like it’s 2019, with no answer for AI visibility
- You genuinely don’t know which pages are producing leads versus just rankings
Driving measurable growth across search channels
DealHub
See how SMA provided DealHub with authoritative content that expanded their keyword coverage and visibility in answer engines, increasing page one rankings and organic traffic by more than 3,000%.
DragonPlate
Learn how DragonPlate partnered with SMA to boost site traffic by 50%. A content strategy focused on user queries and technical SEO expanded visibility on AI-powered search platforms.
Why choose SMA as your SEO agency
SMA has been helping businesses win in search since 2015. Our founder, Ryan Shelley, has spent over a decade specializing in SEO and Content Marketing, and began applying AI and language models to search strategy in 2021 — developing proprietary tools to optimize, measure, and track AI search performance along the way.
That depth of experience in SEO and GEO means we understand not just how search works today, but how it’s evolved and where it’s heading next.
Work with usWhat our clients say about us
“Their top-tier SEO expertise has accelerated our growth beyond expectation, and given us a firm foundation for strategic growth in parallel to the immediate results we are achieving.”
Gideon Thomas
CMO of DealHub.io
“SMA Marketing has been our expert partner for years!”
Randy Millwood
CEO of PopFoam
“I understand the way to reach young people is with good social media and marketing. I believe we have this covered with SMA Marketing.”
Lori Bradshaw
Founder of Ultimate Smile Design
“I can’t say enough great things about SMA – Their expertise and team are top-notch, and since they took over our account, we’ve seen a direct increase in leads and revenue. They are creative, smart, and always do what is in the best interest of their customers.”
Jarin Eisenberg
Former CEO of Groundswell Startups
“Really positive experience with Ryan, Beth, and the rest of the team at SMA. Will continue to use their services in the future.”
Zach Ullian
Broker Associate at The Ullian Realty Corporation
“I highly recommend SMA Marketing to anyone looking for SEO or digital marketing services. 10/10.”
Rob Bridges
UI/UX Designer of Toptal
“They are professional, creative, and customer-focused. We are very pleased with their services and results.”
Jim Allred
VP of Allred & Associates, Inc.
“Wow, an outstanding marketing agency! Truly professional amidst a sea of “I know everything” agencies.”
Asaf Bernstein
SEO Specialist at DealHub.io
Frequently asked questions
If you have additional questions, please contact us and we will respond shortly.
Contact usYes — more relevant, not less. What’s changed is what “SEO” has to include. Buyers still Google you, but they’re also asking ChatGPT and Perplexity to just tell them who to trust, which means the technical structure, content depth, and authority that earn a strong Google ranking are the same signals that get you cited in an AI answer.
Treat SEO and AI visibility as separate problems, and you’ll optimize for one at the expense of the other. Treat them as one system — which is exactly what OrganicIQ does — and every improvement compounds across both.
This is something every growth leader should understand right now.
Traditional SEO focuses on ranking your website pages in traditional search results (like Google and Bing) based on keywords and technical factors.
AI search optimization (also called generative engine optimization or GEO) ensures your content is discovered, understood, and cited by AI platforms like ChatGPT, Google AI Overviews, Perplexity, and Copilot when users ask questions.
Why both matter: Your buyers are using both. Some still start with Google searches. Others go straight to ChatGPT or AI-assisted search tools. You need visibility in both places.
How we handle it: Our AI SEO optimization strategies work together as part of OrganicIQ. We develop and structure content so it performs well in traditional search rankings AND gets cited by AI platforms. You get one cohesive strategy, not two separate efforts.
We walk you through exactly how this works during our strategy session, and you’ll always understand which efforts drive which results.
Most B2B buyers have hired an SEO company before and got reports, not pipeline. Ask any SEO agency these five questions, including us:
- What will you report first? If it isn’t leads or pipeline against your goal, keep looking.
- How do you handle AI search? Ask for a real example of AI-referred traffic being tracked and attributed.
- Do you build links? Bought or “acquired” links put your domain at risk. We don’t build links; we earn citations.
- Who does the work? You should get names, not a mystery team.
- How do you decide what to do each month? Look for a documented loop: baseline, prioritize, ship, measure, and say what didn’t work.
B2B buyers research in committees over months, search in technical language, and convert through demos and RFQs. A B2B SEO agency maps content to each stakeholder and stage, and measures pipeline, not sessions.
Our SEO services include technical SEO, keyword and prompt research, on-page and content optimization, SEO experiments, and leads-first reporting. We don’t build backlinks. Instead, we earn citations through authoritative content. Google Ads are also available as a growth accelerator if it is determined that they will help meet your business goals.
Getting started with SMA Marketing is easy. Simply contact us to schedule a free strategy session. We’ll discuss your needs and explore search marketing opportunities to meet your business goals. Then, we’ll share a proposal that illustrates how our OrganicIQ system can expand your reach in organic and AI search.
Our services are available on a recurring plan to ensure continuous support and growth. We’ll work closely with you to ensure our SEO and GEO strategy aligns with your business objectives and drives results.
At SMA Marketing, our clients typically see initial SEO results within the first 30 to 60 days. However, SEO is a long-term strategy, and results will vary.
We measure leads and pipeline against your goal first, then rankings for money terms, organic traffic, and AI citations. You receive easy-to-understand reports, and we use the data to determine our growth actions.
Our SEO runs inside OrganicIQ, not as a standalone service: Launch $1,000, Lift $2,000, or Lead $3,000 per month.
We believe in honesty and transparency. This means we won’t take you on as a client if we don’t believe we can deliver results.