PPC you can trust
We provide paid campaigns built to deliver leads, optimized to keep your pipeline full. Transparent reporting ensures you see what’s working and where your budget is spent.
Work with usWhy invest in PPC advertising
Paid advertising puts you in front of new customers immediately on Google, social media, and AI platforms. It’s the fastest way to expand your visibility and reach buyers while your website builds traction in organic search and AI engines.
Our approach to PPC
- Paid search strategy that works with SEO and generative engine optimization (GEO) to expand your reach across channels
- Advertising campaigns built to drive leads and pipeline your business can act on
- Consistent messaging from ad to landing page, so more of your traffic converts
- Paid and organic tracked together, so you always see the full picture of what’s driving results
- Full visibility into where every dollar goes, campaign by campaign. No hidden fees on your ad spend
Audit & strategy
A full account audit and competitive analysis inform a campaign strategy built around your growth math.
Keyword & audience targeting
Keyword research and audience buildout focused on acquiring leads from buyers most likely to convert.
Campaign build & testing
Ad copy, landing pages, and ongoing A/B testing to keep performance improving month over month.
Reporting & optimization
Reporting tied to your KPIs, with continuous optimization built into every month.
Paid visibility inside OrganicIQ™
At SMA, PPC advertising isn’t a separate engine running alongside your organic strategy. It’s the lever inside OrganicIQ that turns on when speed matters. Earned visibility compounds over time; paid visibility is the reach you rent while that asset builds, so you’re never stuck waiting for organic momentum to catch up to your growth targets.
Because paid runs inside the same system as SEO, GEO, and content, we track performance across every channel on one dashboard; a campaign gets judged on the leads and pipeline it actually produces, not in isolation. If it’s not working, we turn it off and reallocate, and we tell you why. If it is, we scale it alongside the organic strategy it’s supporting, not instead of it.
PPC isn’t a standalone service — it’s one part of our proprietary OrganicIQ system.
OrganicIQ ensures you’re visible wherever buyers search.
Learn howStruggling with these PPC challenges?
With over a decade of experience, we understand how to position your business for success by profitably managing your PPC campaigns. If these challenges sound familiar, we can help.
- You’re a new business and need results fast
- Your top competitors are all running ads and you’re not showing in Google results
- You’ve experienced a noticeable decline in incoming calls and leads
- You want an expert to set you up for success
- You don’t know if your budget is better spent on paid search or SEO, or how to leverage both
Managing PPC effectively is an art and a science. We fine-tune your campaigns to lower costs, increase conversions, and attract customers who are ready to buy.
Work with us
Driving measurable growth with PPC advertising
Water In Transit
Learn how Water in Transit partnered with SMA to increase phone calls 1,400% through Local SEO and Google Local Services Ads.
Why choose SMA as your organic growth agency
SMA has been helping businesses win in search since 2015. Our founder, Ryan Shelley, has spent over a decade specializing in SEO and began applying AI and language models to search strategy back in 2021 — developing proprietary tools to optimize, measure, and track AI search performance along the way. That depth of experience means we understand not just how search works today, but how it’s evolved and where it’s heading next.
Work with usWhat our clients say about us
“Their top-tier SEO expertise has accelerated our growth beyond expectation, and given us a firm foundation for strategic growth in parallel to the immediate results we are achieving.”
Gideon Thomas
CMO of DealHub.io
“They use data to develop evidence-based marketing strategies tailored to my business. They are very thoughtful about what approach to use to reach the right customers for my business.”
Don Crawley
CEO of Compassionate Geek
“SMA Marketing has been a thoughtful and strategic partner for Denver Seminary over the past few years. Their team provided clear, data-informed SEO guidance, strong communication, and a collaborative approach that helped strengthen digital foundation and organic search performance.”
Michael Roberts
Director of Marketing at Denver Seminary
“Working with SMA Marketing has been a fantastic experience! Their team is professional, knowledgeable, and truly cares about delivering results. They took the time to understand my needs and exceeded my expectations. I highly recommend them to anyone looking for SEO and PPC services.”
Jim Vick
VP of Marketing at Kenny Leigh & Associates
“They are professional, creative, and customer-focused. We are very pleased with their services and results.”
Jim Allred
VP of Allred & Associates, Inc.
“Wow, an outstanding marketing agency! Truly professional amidst a sea of “I know everything” agencies.”
Asaf Bernstein
SEO Specialist at DealHub.io
Frequently asked questions
If you have additional questions, please contact us and we will respond shortly.
Contact usIf you’re looking to connect directly with your target audience, it’s time to consider PPC. We do our homework to create the right PPC strategy for your business. We’ll review and determine the advertising channels that will give your brand the largest exposure to your audience and the greatest return on your advertising spend.
PPC advertising is available as a channel to reach new customers, alongside SEO and GEO, in our OrganicIQ system.
Getting started with SMA Marketing is simple. Simply contact us to schedule a free strategy session. We’ll discuss your needs and explore search marketing opportunities and the best ad platforms to meet your business goals. Then, we’ll share a proposal that illustrates how our OrganicIQ system can expand your visibility and increase leads. We’ll work closely with you to ensure our SEO, GEO, and PPC strategy aligns with your business objectives and drives results. Regular optimization, performance monitoring, and reporting ensure we continuously improve your ad performance.
We track key metrics such as click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on ad spend (ROAS) to assess the performance of your PPC campaigns. We can also set up call tracking metrics to track and measure which phone calls are generated directly from your ads, giving you valuable insights into the effectiveness of your PPC campaigns. Our detailed reports help you see exactly how your investment is paying off.
At SMA Marketing, our clients typically see initial results from PPC advertising within the first 30 to 60 days. However, results will vary.