A paid search agency you can trust
PPC management services
We run paid Google, Bing, and Local Service Ads campaigns designed to deliver leads and keep your pipeline full. Transparent reporting ensures you see what’s working and where your budget is spent.
Work with usWhy invest in PPC advertising
Paid advertising puts you in front of new customers immediately on Google, social media, and AI platforms. It’s the fastest way to expand your visibility and reach buyers while your website builds traction in organic search and AI engines.
PPC services: what’s included
- Paid search strategy that works with SEO and generative engine optimization (GEO) to expand your reach across channels
- Advertising campaigns built to drive leads and pipeline your business can act on
- Consistent messaging from ad to landing page, so more of your traffic converts
- Paid and organic tracked together, so you always see the full picture of what’s driving results
- Full visibility into where every dollar goes, campaign by campaign. No hidden fees on your ad spend
Audit & strategy
A full account audit and competitive analysis inform a campaign strategy built for the right ad platform for your buyers.
Keyword & audience targeting
Intent-first keywords and audience buildout focused on acquiring leads from buyers most likely to convert.
Campaign build & testing
Ad copy, landing pages, and ongoing A/B testing to keep performance improving month over month.
Reporting & optimization
Ad campaign reporting tied to your KPIs, with continuous optimization built into every month.
Paid visibility inside OrganicIQ™
At SMA, PPC advertising isn’t a separate engine running alongside your organic strategy. It’s the lever inside OrganicIQ that turns on when speed matters. Earned visibility compounds over time; paid visibility is the reach you rent while that asset builds, so you’re never stuck waiting for organic momentum to catch up to your growth targets.
Because paid runs inside the same system as SEO, GEO, and content, we track performance across every channel on one dashboard; we judge a campaign by the leads and pipeline it actually produces, not in isolation. If it’s not working, we turn it off and reallocate, and we tell you why. If it is, we scale it alongside the organic strategy it’s supporting, not instead of it.
PPC isn’t a standalone service — it’s one part of our proprietary OrganicIQ system.
OrganicIQ ensures you’re visible wherever buyers search.
Learn howStruggling with these PPC challenges?
With over a decade of experience, we understand how to position your business for success by profitably managing your PPC campaigns. If these challenges sound familiar, we can help.
- You’re a new business and need results fast
- Your top competitors are all running ads and you’re not showing in Google results
- You’ve experienced a noticeable decline in incoming calls and leads
- You want an expert to set you up for success
- You don’t know if your budget is better spent on paid search or SEO, or how to leverage both
Managing PPC effectively is an art and a science. We fine-tune your campaigns to lower costs, increase conversions, and attract customers who are ready to buy.
Work with us
Driving measurable growth with PPC advertising
Water In Transit
Learn how Water in Transit partnered with SMA to increase phone calls 1,400% through Local SEO and Google Local Services Ads.
Why choose SMA as your paid search agency
SMA has been helping businesses win in organic and paid search since 2015. As a Google Ads Partner, our PPC services put you in front of high-intent buyers when your business goals require accelerated visibility and a consistent stream of high-intent leads. Every campaign is judged on the leads and pipeline it produces. Ad spend goes straight to the platforms, never marked up, and we shut off campaigns that don’t produce.
Work with usWhat our clients say about us
“Their top-tier SEO expertise has accelerated our growth beyond expectation, and given us a firm foundation for strategic growth in parallel to the immediate results we are achieving.”
Gideon Thomas
CMO of DealHub.io
“SMA Marketing has been our expert partner for years!”
Randy Millwood
CEO of PopFoam
“I understand the way to reach young people is with good social media and marketing. I believe we have this covered with SMA Marketing.”
Lori Bradshaw
Founder of Ultimate Smile Design
“I can’t say enough great things about SMA – Their expertise and team are top-notch, and since they took over our account, we’ve seen a direct increase in leads and revenue. They are creative, smart, and always do what is in the best interest of their customers.”
Jarin Eisenberg
Former CEO of Groundswell Startups
“Really positive experience with Ryan, Beth, and the rest of the team at SMA. Will continue to use their services in the future.”
Zach Ullian
Broker Associate at The Ullian Realty Corporation
“I highly recommend SMA Marketing to anyone looking for SEO or digital marketing services. 10/10.”
Rob Bridges
UI/UX Designer of Toptal
“They are professional, creative, and customer-focused. We are very pleased with their services and results.”
Jim Allred
VP of Allred & Associates, Inc.
“Wow, an outstanding marketing agency! Truly professional amidst a sea of “I know everything” agencies.”
Asaf Bernstein
SEO Specialist at DealHub.io
Frequently asked questions
If you have additional questions, please contact us and we will respond shortly.
Contact usIf you’re looking to connect directly with your target audience, it’s time to consider PPC. We do our homework to create the right PPC strategy for your business. We’ll review and determine the advertising channels that will give your brand the most exposure to your audience and the best return on your ad spend.
Our PPC services cover every stage of campaign performance, from reaching the right audience to turning clicks into customers. We target high-intent keywords, use audience segmentation and geo-targeting, and develop compelling ad copy and offers that speak to buyer needs. We also write copy for conversion-focused landing pages with clear calls to action and aligned messaging. Through ongoing data analysis and optimization of targeting and bidding, we help increase qualified traffic, generate leads, and maximize the return on your advertising spend. PPC is offered as a growth accelerator as part of our OrganicIQ system, rather than a standalone service.
No. Ad spend is paid to the platforms directly and never marked up.
Yes, we offer Google Local Services Ads (LSAs) management. However, eligibility depends on your business type, location, and Google’s specific requirements. Some businesses must also complete verification steps, such as background checks, license verification, or insurance verification. We’ll help determine whether your business qualifies and manage your LSA campaigns to help you connect with local customers actively searching for your services.
Yes, we run Bing Ads when we determine your buyers use Bing and it is the best platform to attract leads to your business.
PPC advertising is available as a channel to reach new customers, alongside SEO and GEO, in our OrganicIQ system.
Getting started with SMA Marketing is simple. Simply contact us to schedule a free strategy session. We’ll discuss your needs and explore search marketing opportunities and the best ad platforms to meet your business goals. Then, we’ll share a proposal that illustrates how our OrganicIQ system can expand your visibility and increase leads. We’ll work closely with you to ensure our SEO, GEO, and PPC strategy aligns with your business objectives and drives results. Regular optimization, performance monitoring, and reporting ensure we continuously improve your ad performance.
We track key metrics such as click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on ad spend (ROAS) to assess the performance of your PPC campaigns. We can also set up call tracking metrics to track and measure which phone calls are generated directly from your ads, giving you valuable insights into the effectiveness of your PPC campaigns. Our detailed reports help you see exactly how your investment is paying off.
We shut it off and move the budget to what converts, and we show you the data behind that decision.
At SMA Marketing, our clients typically see initial results from PPC advertising within the first 30 to 60 days. However, results will vary.
PPC management is offered as an accelerator to an OrganicIQ growth plan. Costs range from $500 to $1,000 per month. Ad spend is separate and goes directly to the platforms.