Mattress Insider increases organic traffic by 40%

Challenge

As a leading competitor in a crowded market, Mattress Insider was focused on achieving higher rankings on Google for several high-traffic keywords related to their products. Increased visibility in the search engine results pages (SERPs) would help direct more traffic to Mattress Insider’s site and, in turn, increase the likelihood of greater sales.

Solution

After evaluating Mattress Insider’s existing marketing and SEO strategies, our team set out to enhance their efforts. SMA initiated a series of SEO experiments on several of Mattress Insider’s high-priority product pages.

By examining the top-performing results in SERPs, we made various adjustments to better optimize Mattress Insider’s key product pages for search intent.

Results

As a result of SMA’s changes, Mattress Insider saw a 40% increase in organic traffic to the website and a 20% increase in the relevant keyword rankings in positions 1-3. In a competitive industry, the website has seen a steady increase in site users.