SaaS marketing agency
SMA Marketing helps SaaS companies win the answer on search engines and AI assistants buyers use when researching and comparing solutions.
Work with usMarketing built to scale SaaS growth
We help you show up in the exact moments that matter: “best [category] tools,” “alternatives to [competitor],” and the comparison searches buyers run when evaluating software. As your business expands, we scale the strategy with more content, more coverage, and more visibility at each growth stage.
Be the vendor mentioned in organic and AI search
When a buyer asks AI to recommend or compare tools in your category, only a handful of brands make the list. Landing on it puts you in front of the buyer before a sales conversation ever starts.
Strong product-market fit and proven ROI won’t get you mentioned if you’re invisible to search engines and AI assistants.
That’s why SEO and generative engine optimization (GEO) must work together. OrganicIQ™ is our proprietary system that runs both, so you get the compounding authority of traditional SEO, plus the AI visibility that puts you on the vendor shortlist.
SaaS marketing challenges, solved
Challenge
Your organic growth plateaued, your execs want more leads, and CAC keeps climbing because pipeline leans heavily on PPC.
Solution
We expand your earned visibility across search and AI, unlocking new pipelines and reducing your reliance on paid traffic.
Challenge
In-house can handle basic SEO, but GEO and AI visibility are a specialty most teams haven’t built yet.
Solution
We augment your team with the LLM and AI-visibility depth most in-house teams and generalist agencies don’t have.
Challenge
Your last agency’s programmatic AI content didn’t move the needle, and you’re not sure what will.
Solution
We build content engineered for both human trust and AI citation, not just more volume.
Challenge
You can’t tell which channel, organic, paid, or AI, is actually producing pipeline.
Solution
We track attribution across every channel on one watchlist, so budget decisions are based on evidence.
Challenge
Your product changes fast, and your content strategy can’t keep up with new features and positioning.
Solution
We build a content system designed to scale with your product and your evolving go-to-market strategies.
The growth marketing engine for SaaS
Phase 1
Audit & benchmark
We map where you stand today: technical SEO health, content gaps, and your current citation share on AI search, then benchmark that against how buyers actually search and compare tools in your category.
Phase 2
Prioritize the opportunity
We identify the highest-impact opportunities for your pipeline goals, whether that’s a gap in your prompt coverage that’s hurting your visibility in AI answers, a missing comparison page that’s costing you evaluation traffic, or a technical issue keeping AI from citing you at all.
Phase 3
Build & optimize
We execute: technical fixes, content built for how buying committees actually evaluate your product, and the structure that gets you read, trusted, and cited by AI systems.
Phase 4
Track & attribute
Every change is tracked back to real pipelines, not just traffic, so you see which content and channels produce qualified leads.
Phase 5
Refine & compound
This isn’t a one-time project. Every month, the results feed back into Phase 2, so the strategy sharpens over time.
SaaS SEO & GEO that gets results
DealHub
See how SMA provided DealHub with authoritative content that expanded their keyword coverage and visibility in answer engines, increasing page one rankings and organic traffic by more than 3,000%.
Cato Networks
See how SMA connected SEO, YouTube, and Bing Ads into one tracked strategy, driving a 279% increase in organic traffic and a $120K closed deal.
Buyers have expanded their search. Are you ready?
Let’s widen your net and turn SEO and GEO into pipeline, revenue, and the market position you deserve.
Work with us