About SMA Marketing

Let’s explore how we can take your digital marketing to the next level.

Our story

In 2009, SMA Marketing began with a simple mission: help businesses grow their customer base and generate revenue. What started as Ryan Shelley’s part-time web design project quickly evolved into something more meaningful. Though he didn’t have all the answers at first, Ryan found joy in helping others succeed, and his commitment to learning and achieving results for his clients drove the company forward.

When Ryan decided to fully commit to this vision in 2015, he decided to specialize in SEO, investing countless hours learning from industry leaders. This dedication to mastery transformed SMA from a local service provider into a globally recognized leader in Semantic SEO, working with businesses in many different industries worldwide.

Sma Marketing Logo
Sma Marketing Tarde Show Booth

Who we are today

At SMA Marketing, we believe in the power of digital platforms to forge authentic human connections. Our team of specialists turn marketing challenges into growth opportunities. What makes us different isn’t just our expertise in SEO, digital advertising, and design—it’s our fundamental understanding that behind every search query is a person seeking answers, and behind every business is a team with aspirations.

Our approach combines technical excellence with human insight. We go beyond tracking metrics to determine what’s impacting your business goals and revenue and where we need to make adjustments. We’re committed to building partnerships rooted in transparency and shared success.

Our values in action

Partnership

We work as an extension of your team, we are much more than just a vendor.

Authenticity

We communicate honestly and make sure to always deliver what we promise.

Innovation

We constantly experiment with new approaches to stay ahead of digital trends.

Results

We measure success not by rankings alone, but by your defined KPIs and goals.

Meet the SMA Marketing team

Behind every successful campaign is our collaborative team of specialists. We’re not just experts in our craft—we’re partners invested in your success.

Ryan Shelley Ceo &Amp; Founder

Ryan Shelley

CEO & Founder

Since 2009

Amanda Fallace Coo

Amanda Fallace

COO

Joined 2018

Rhonda Bavaro Hr Director

Rhonda Bavaro

HR Director

Joined 2016

Jared Stanton Ppc Director

Jared Stanton

PPC Director

Joined 2017

Beth Walker Content Director

Beth Walker

Content Director

Joined 2016

Jerom Lagang Seo Manager

Jerom Lagang

SEO Manager

Joined 2018

Haley Zimmerman Executive Assistant

Haley Zimmerman

Executive Assistant

Joined 2022

Nicole Sudduth Bookkeeper

Nicole Sudduth

Bookkeeper

Joined 2016

Giving back

Our commitment extends beyond our client work. We believe in using our success to create opportunities for others. With every new client retainer, we contribute to our Kiva Fund, providing microloans to small business owners worldwide who share our entrepreneurial spirit.

We also support educational initiatives, community projects, and
non-profit organizations that align with our team’s values—because we believe business success should translate into meaningful impact.

Giving Back Kiva Image Sma Marketing | Sma Marketing

Partner with us

When you work with SMA Marketing, you’re gaining a partner as committed to your success and as invested in results as you are.

We understand the challenges you face:

  1. Demonstrating ROI to stakeholders
  2. Navigating complex buyer journeys
  3. Setting and achieving strategic goals
  4. Translating complex data into clear insights

Proud community members

At SMA Marketing, we believe in being active members of our community both professionally and personally.

As proud members of the East Orlando Chamber of Commerce (EOCC), we stay connected with local businesses, fostering collaboration and growth in the Orlando area.

We’re also Corporate Flex Members of the Orlando Solar Bears, reflecting our commitment to teamwork, community spirit, and supporting the organizations that make Central Florida thrive.

Solar Bears Game

Discover how we can help

Let’s put OrganicIQ™ to work for you!

Book a call to discuss your business, your goals, and where you’re missing buyers today. If it’s a fit, we’ll put together a plan based on your growth opportunities in traditional and AI search.