Be the brand AI recommends
Generative engine optimization
(GEO) agency
We help brands get mentioned across ChatGPT, Gemini, Perplexity, and AI Overviews. Earn the citations in AI discovery that drive qualified traffic and grow your pipeline.
Work with usGenerative engine optimization for AI visibility
AI search is changing how customers find answers online. Generative engine optimization (GEO), also known as answer engine optimization (AEO), ensures your brand appears in those answers. We build the content structure and authority signals needed to get your business read, trusted, and cited by the AI tools your audience relies on.
GEO services: what’s included
AI visibility audit
See where you’re cited today across ChatGPT, Gemini, Perplexity, and AI Overviews, which competitors get named instead, and the prompts where you’re missing.
AI-ready content engineering
Every section of content stands on its own and gives AI a clear, quotable answer, with schema and semantic structure that spell out what you do.
Conversational & prompt coverage
Content mapped to how buyers phrase questions when asking AI assistants, not only the keywords they type into search engines.
Brand & entity consistency
One accurate version of your company and products everywhere AI systems pull from. Technical SEO to ensure content surfaces in AI answers.
Citation earning-authority
We help your brand earn mentions on the sources AI already trusts. We don’t build links; we earn citations.
Ongoing AI performance management
Custom analytics for AI-referred visits and citation tracking on your buyer prompts. Hands-on optimization to keep improving your visibility over time.
AI search has changed the buyer’s journey
Google isn’t the only front door anymore. Buyers are just as likely to ask generative AI engines like ChatGPT or Perplexity for a recommendation. They’re looking for help making a decision, and increasingly rely on AI to surface the best options.
Earning a mention starts with authoritative content that teaches AI systems what your products and solutions actually do and how your brand is different, so when a buyer asks, you’re the answer that comes back. From there, your website carries that buyer the rest of the way — guiding them from that first AI-informed impression toward a decision.
That’s why our GEO work operates inside OrganicIQ™, one system that ensures SEO and GEO work together. You get the compounding authority of traditional SEO, the AI citations buyers act on when they’re ready to choose, and the on-site experience that turns visibility into pipeline.
GEO isn’t a standalone service — it’s one part of our proprietary OrganicIQ system.
OrganicIQ ensures you’re visible wherever buyers search.
Learn howIs your brand mentioned in AI search?
If any of these sound familiar, you’re facing the same challenges brands turn to SMA to solve:
- Your competitors show up when buyers ask ChatGPT to recommend top solutions in your industry, and you don’t
- You’ve invested in SEO, but you have no idea if AI platforms even know your brand exists
- You’re seeing traditional search traffic decline, but don’t know why
- You’re launching something new and need to be part of the AI conversation from day one
- You don’t know where to start with AI visibility, and want an expert to build the strategy
Earning a mention in AI search is part strategy, part ongoing refinement. We build the authority and content structure that gets you cited, and keep refining it as AI systems evolve.
Work with usGEO results
DealHub
See how SMA provided DealHub with authoritative content that expanded their keyword coverage and visibility in answer engines, increasing page one rankings and organic traffic by more than 3,000%.
DragonPlate
Learn how DragonPlate partnered with SMA to boost site traffic by 50%. A content strategy focused on user queries and technical SEO expanded visibility on AI-powered search platforms.
Why choose SMA for generative engine optimization
SMA has been helping businesses win in search since 2015. Our founder, Ryan Shelley, has spent over a decade specializing in SEO and Content Marketing, and began applying AI and language models to search strategy in 2021. We build on how large language models retrieve and weight sources and have developed proprietary tools to optimize, measure, and track AI search performance along the way. That depth of experience in SEO and GEO means we understand not just how search works today, but how it’s evolved and where it’s heading next.
Work with usWhat our clients say about us
“Their top-tier SEO expertise has accelerated our growth beyond expectation, and given us a firm foundation for strategic growth in parallel to the immediate results we are achieving.”
Gideon Thomas
CMO of DealHub.io
“SMA Marketing has been our expert partner for years!”
Randy Millwood
CEO of PopFoam
“I understand the way to reach young people is with good social media and marketing. I believe we have this covered with SMA Marketing.”
Lori Bradshaw
Founder of Ultimate Smile Design
“I can’t say enough great things about SMA – Their expertise and team are top-notch, and since they took over our account, we’ve seen a direct increase in leads and revenue. They are creative, smart, and always do what is in the best interest of their customers.”
Jarin Eisenberg
Former CEO of Groundswell Startups
“Really positive experience with Ryan, Beth, and the rest of the team at SMA. Will continue to use their services in the future.”
Zach Ullian
Broker Associate at The Ullian Realty Corporation
“I highly recommend SMA Marketing to anyone looking for SEO or digital marketing services. 10/10.”
Rob Bridges
UI/UX Designer of Toptal
“They are professional, creative, and customer-focused. We are very pleased with their services and results.”
Jim Allred
VP of Allred & Associates, Inc.
“Wow, an outstanding marketing agency! Truly professional amidst a sea of “I know everything” agencies.”
Asaf Bernstein
SEO Specialist at DealHub.io
Frequently asked questions
If you have additional questions, please contact us and we will respond shortly.
Contact usGenerative engine optimization (GEO), also called answer engine optimization (AEO), is the practice of optimizing your content so AI platforms like ChatGPT, Google AI Overviews, Perplexity, and Gemini can understand it, trust it, and cite it when answering user questions.
While traditional SEO focuses on ranking pages in search results, GEO focuses on how AI systems evaluate and retrieve information — things like content structure, semantic clarity, and authority signals that AI models recognize. As more buyers use AI tools to research products and services, GEO helps ensure your business is part of those conversations.
When buyers search for a “GEO agency”, an “AI SEO company” or an “AI search optimization agency” they all want the same outcome. They want to be the brand an AI assistant names when a buyer asks for a recommendation.
- Generative engine optimization (GEO) optimizes for visibility in answers generated by large language models (ChatGPT, Gemini, Claude, Perplexity).
- Answer engine optimization (AEO) improves visibility in direct answers, including Google AI Overviews, featured snippets and voice assistants.
- AI SEO is the umbrella term for SEO practices adapted to AI-driven search.
We run them as one discipline because they depend on the same signals: clear structure, entity clarity, and authority from sources the models trust.
You need a generative engine optimization agency to execute AI visibility strategies, but not just any SEO agency with “AI” added to their pitch deck. GEO takes an in-depth understanding of how LLMs, machine learning, and deep learning actually work, and how prospective customers are using AI to make buying decisions.
This can’t be handled in isolation from SEO: the two run on the same signals, so an agency that only optimizes for one is, at best, leaving the other to chance. You need a partner that treats both as one system, analyzing and optimizing your content for search and AI visibility together, to maximize your growth.
Our GEO services include an AI visibility audit, content engineering for extractable answers, entity and schema work, and AI-traffic and citation tracking. We don’t build links; we earn citations through authoritative content. See the “GEO services: what’s included” section above.
Google AI Overviews pull from content that’s already earning strong technical SEO signals, then layer in structure that makes information easy to extract and summarize — clear, direct answers near the top of a page, well-organized headings, and schema markup that spells out exactly what a page is about.
We build content this way from the start, then track which pages get pulled into Overviews and refine from there. It’s not a separate playbook from the rest of GEO; it’s the same authority and structure work that earns citations across ChatGPT and Perplexity too, applied to Google’s specific format.
We measure and report on citations and brand mentions on a fixed set of buyer prompts across ChatGPT and AI Overviews, share of voice against named competitors, and AI-referred sessions and leads in analytics.
Yes. We’ve seen a number of clients generate real leads through large language models and AI search
We set a citation baseline in month one and report movement monthly. Timing depends on your existing authority and how competitive your buyers’ prompts are. We won’t promise a date we can’t back up.
GEO is part of OrganicIQ, not sold on its own: Launch $1,000, Lift $2,000, or Lead $3,000 per month.